While Adobe Fonts is wonderful and has a great set of fonts to use, it’s a paid service, which doesn’t work for everybody. The only worthwhile Google Fonts alternative to mention is Adobe Fonts (formally known as Typekit). Since it’s run by Google and is used by hundreds of thousands of websites, the fonts are served from blazing fast servers – it won’t slow down your site under normal usage. Google Fonts is the only large trusted, 100% licensed to commercially use, and free-to-use webfont service that actually works. Why Google Fonts? Are there alternatives? Never size display and body copy the same.Don’t go over 2 fonts in a pair (logo excluded).Fonts from the same typeface are almost always good.Don’t mix scripts or heavily stylized fonts.Contrast is good – thick and thin, tall and compact, etc.Avoid pairing fonts that look too similar.Using a serif and sans serif is a safer bet.However, there’s some tricks to the trade to keep in mind when pairing fonts that can usually produce a good pairing: What makes a great font pairing?īetween the infinite amount of fonts available today and the subtle differences between some of them, it’s hard to give a definitive criteria of which fonts pair together and which don’t – it’s something that needs to be done on a case-by-case basis. If you’re looking for a prom dress for your daughter, are you going to the store with a childish type in their logo or signage? I know I wouldn’t. This would be the case on the opposite side of the spectrum too. If you’re looking for basic graphic tees for working out in, you probably would be off-put in checking out clothing from a brand using luxurious typography on social. Your choices of brand typography can drastically change the mood or emotions behind your designs and messages. While still relevent and helpful, I decided to hit with 30 more Google Fonts pairings taking advantge of new type additions and more visual styles. About 4 years ago I first published the recently updated 21 Google Fonts Combinations For Websites & Brands article, which was a huge success for me and has helped thousands of people pick typography for their visuals.
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